1) Selling Rather Than Helping
Yes, the word “marketing” is part of the phrase affiliate marketing, but for the most part, our job as an affiliate is not to sell — that is the job of the sales page our affiliate links lead the reader to.I first started, my overwhelming (and totally naive) impulse was to fill my pages with words and links that screamed “BUY THIS NOW!”. I didn’t help the reader learn why they should have this product. I only wanted them to click a link which would hopefully lead to a commission for me.
2) Too Many!
This is another big mistake I made when starting out — joining any and every affiliate program I came across. While I absolutely do believe in cultivating multiple streams of income when working online, there is a point where you have too much to deal with and it becomes unmanageable.
Choose your affiliate programs wisely and don’t overload yourself.
3) Not Testing
Whenever I choose to promote a Clickbank offer (for example), I put myself in the shoes of a potential customer and opt in to test the vendors’ follow up sequence.
I learned this the hard way.
Nothing breaks a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of a potential customer and see what will happen if they follow your advice.
4) Not Tracking
This was a BIG mistake I made when I first started out. I began my affiliate marketing career using free-to-make web pages on a site called Squidoo (and I still do this to this day).
I am fond of promoting Amazon products on these pages, but would forget to use unique tracking affiliate links on each page.
Why is this a mistake? Very simple — when you make a sale, you want to know WHERE the sale came from. This enables you to know which pages are converting well so you can grow and scale that campaign.
5) Not Comparing
One of the best converting tactics I use to sell affiliate products online (especially physical products from Amazon) is to compare the “main” product with two other similar products.
When people are in buying mode for a physical product, they tend to have their options narrowed down to 2 or 3 and need help making the choice that is best for them.