5 Best Practices For Affiliate Marketing

Rebecca
in Lifestyle
Post
1. Focus on value.
As mentioned above, affiliate marketing is really all about creating and providing value to an audience. When applicable, affiliate marketing revenue will come naturally. Let me explain what I mean.
I often send emails out teaching my audience about email marketing and email automation. These emails may be about improving open rates, deliverability, automation, or a myriad of other things. As I do this, I often naturally will bring up ActiveCampaign. For example, I might teach about automation, provide a screenshot, and say “Here is an example of my automation sequence. It is done in ActiveCampaign.” It is only natural to link to ActiveCampaign at that point. I am not spamming, I am not forcing ActiveCampaign on anyone, nor am I focusing my email on trying to sell ActiveCampaign. Rather I am teaching and providing value to my audience, and the affiliate link comes naturally.

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2. Don’t throw affiliate links in every email
As with all of these rules, this is just as much for your business success as it is for compliance. Imagine you signed up for two email lists on January 1 of last year. Each person emailed you once a week for the entire year. In one person’s email, there was always a link to a product. There was always a subtle sell. The other person had a wide variety of emails. Some of them just showed their personality and gave insight into their life or business. Others were motivational and helped you get out of funks you were in. And yes, some focused on products that they sold or perhaps affiliated with, but you clearly meant a lot more to them than just a number to be sold to. Whose list do you stay on long-term? Who are you more likely to buy from when a new product is launched?

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3.Focus on high-quality products
Low-quality offers are a dime a dozen. They typically show up on low-quality broker sites that connect affiliates with products. They sell get-rich-quick schemes, lose-weight-overnight schemes, and of course the all-too-common male-enhancement drug market. They are hosted on domains with poor reputations, and when email service providers (Gmail, Yahoo, etc.) see links to these sites, your reputation can be permanently harmed. Be careful about anything you link to because it reflects directly on your reputation. Not just in the virtual world of domains, IPs, and email, but the real world, where real people see sending them to low-quality products and unsubscribe.

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4. Valuable emails
Well, that’s a vague headline. But really, there is no one formula for a good email. I always say to focus on providing value or building a relationship. Providing value is mentioned above. Writing emails that actually benefit your audience in some way. If you consistently provide value, you build yourself up as an expert in your field. People buy from those they trust. And people trust those that have helped them in the past.

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5. Build relationships
For building relationships, create emails that show who you are as a person. To many of your subscribers, you are just a name that shows up in their inbox a few times a week. Help them put a face and a personality to those words. Help them see that you have a passion for the same things they do, and you are a person with dreams and ambitions just like them. If your audience connects with you, trusts you, and believes you are an expert in your field, good things will happen.